Usaamah Siddique is the founder & face of the menswear blog & made to measure label – The Dapper Label. Always having a passionate eye for the subtleties of style, he went on to create the blog in 2013 after working as a celebrity stylist.

He is an ardent lover of design, detail and photography and his blog features all things menswear from Fashion, Lifestyle & Travel. GQ, Cosmopolitan, ELLE & many more celebrated media houses have featured Usaamah as the best menswear blogger of the country year after year.